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Vape eCommerce Store SEO Portfolio Case Study

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vape seo

Project: AE Vape Club – Vape eCommerce Store
Website: aevapeclub.net
Role: Full SEO (technical fixes, on-page optimization, link building, category/product SEO)

Project Overview

AE Vape Club is an eCommerce store in the UAE focused on vape products and accessories. The challenge was to improve organic visibility in a highly competitive market, capture traffic from popular brand keywords, and translate that visibility into measurable sales.

Strategy & Actions Taken

1. Technical SEO Fixes

  • Fixed indexing and crawl issues in Google Search Console.

  • Enhanced site speed and optimized for mobile responsiveness.

  • Implemented clean URL structures and improved Core Web Vitals.

2. Category & Product SEO

  • Fully optimized category pages for top brand keywords (Caliburn, Voopoo, Geekvape, etc.).

  • Optimized individual product titles, descriptions, and schema markup.

  • Added unique content to strengthen topical relevance.

3. On-Page SEO & Internal Linking

  • Improved meta titles, meta descriptions, and header hierarchy.

  • Built a logical internal linking structure between categories and products.

  • Ensured smooth navigation for better user experience and engagement.

4. Link Building

  • Built high-quality backlinks from relevant industry websites.

  • Strengthened overall site authority in the vape niche.

Keyword Rankings (Google Search Console)

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  • “Caliburn vape” – Avg. Position 2.6, 141 Clicks

  • “Vape” – Avg. Position 9.4, 99 Clicks

  • “Caliburn” – Avg. Position 5.0, 72 Clicks

  • “Let’s vape” – Avg. Position 5.3, 43 Clicks

  • “Voopoo” – Avg. Position 4.4, 38 Clicks

  • “Geekvape” – Avg. Position 4.0, 31 Clicks

Business Impact (Sales Data)

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  • Total Sales: 12,350 AED

  • Net Sales: 11,480 AED

  • Orders Completed: 44

  • Products Sold: 213

  • Average Order Value (AOV): 260.91 AED

Results Achieved

  • Multiple high-volume brand keywords ranking on Google’s first page.

  • Steady growth in organic traffic with direct contribution to sales.

  • SEO-driven visitors significantly boosted eCommerce revenue.

Conclusion

This project demonstrates how a structured SEO strategy can transform an eCommerce store’s visibility into tangible business results. AE Vape Club not only improved keyword rankings across competitive terms but also achieved measurable revenue growth directly from organic traffic.