Electronics eCommerce SEO Portfolio Case Study

alhamdtech

Project: Alhamd Tech – Technology & Electronics eCommerce
Website: alhamdtech.pk
Role: Full SEO (technical, on-page, content, authority building)
Timeline: Ongoing

Project Overview

Alhamd Tech is an online electronics and technology retailer in Pakistan. The site needed greater organic visibility across competitive product categories and brand keywords to drive sustainable traffic and sales.

Challenges

  • Large product catalog with limited initial optimization.
  • Competitive eCommerce landscape.
  • Need for technical clean-up and structured content optimization.

Strategy & Actions Taken

Technical SEO

  • Fixed crawl and indexing issues in Google Search Console.
  • Improved site loading speed and mobile responsiveness.
  • Implemented proper XML sitemap and schema markup for products.

On-Page Optimization

  • Optimized product and category titles, descriptions, and meta tags.
  • Structured internal linking for better crawlability and user flow.
  • Used entity-based optimization to strengthen relevance for tech products.

Content & UX Improvements

  • Developed keyword-driven category content.
  • Enhanced product descriptions to match user intent.
  • Ensured consistent on-page hierarchy (H1/H2, clean URLs).

Link Building & Authority

  • Built high-quality backlinks from niche-relevant sources.
  • Strengthened domain authority with consistent outreach.

Monitoring & Tweaks

  • Regular analysis of Search Console performance.
  • CTR improvements through better titles and descriptions.
  • Keyword expansion into long-tail and transactional queries.

Results (Last 3 Months – Google Search Console)

  • Total Clicks: 91,000
  • Total Impressions: 2.55 Million
  • Average CTR: 3.6%
  • Average Position: 12.4

alhamdtech

Key Achievements

  • Massive visibility growth with 2.55M impressions in 3 months.
  • Consistent 91K organic clicks contributing to eCommerce traffic.
  • Improved average position to 12.4, with several product categories moving toward page 1.
  • CTR optimization raised click-throughs on competitive queries.

Conclusion

Alhamd Tech now has a strong SEO foundation that is translating into measurable organic traffic. The steady rise in impressions and clicks shows that the site is gaining authority and moving toward dominant rankings in Pakistan’s tech and electronics niche.