Project: MasterChefIns.com – Culinary & Chef Training Institute
Role: Full SEO (strategy, on-page, technical, content, backlinks)
Timeline: September 2024 – Ongoing
Project Overview
MasterChefIns.com is a professional culinary training website in Bangladesh. When I took over in September 2024, the site had no search engine visibility. My goal was to establish organic traffic from scratch and position the brand as a market leader for chef and cooking courses.
Challenges
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Fresh domain with zero baseline traffic or rankings.
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Highly competitive niche in skill-based education.
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Lack of content structure, keyword targeting, and technical foundation.
Step-by-Step SEO Process
Month 1 – Technical SEO Foundation
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Conducted full site audit using SEMrush, ScreamingFrog, and Google Search Console.
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Fixed crawl errors, sitemap issues, and indexing problems.
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Optimized site speed, Core Web Vitals, and ensured mobile-friendliness.
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Implemented proper URL structure, HTTPS, and schema markup.
Month 2 – Content & On-Page Optimization
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Researched high-intent keywords (short-tail + long-tail).
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Created SEO content map covering core and supporting topics.
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Optimized meta titles, descriptions, headers, and internal linking.
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Focused on fulfilling user intent with clear, structured content.
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Added entity-based optimization for culinary training terms.
Month 3–4 – Link Building & Authority Growth
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Secured high-quality backlinks from culinary blogs, education directories, and relevant forums.
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Built citations and strengthened local SEO presence.
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Balanced anchor text strategy for natural link profile.
Month 5 Onwards – Continuous Monitoring & Tweaks
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Regularly tracked performance in Google Search Console and Analytics.
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Adjusted underperforming content (CTR improvement, content refresh).
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Expanded into additional keywords and subtopics.
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Ongoing technical maintenance and fine-tuning for ranking stability.
Results
Search Console Data (Last 28 Days)
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Clicks: 847
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Impressions: 20,000+
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CTR: 4.2%
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Average Position: 6.3
Traffic Growth
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From 0 to 935 organic visits/month within one year.
Keyword Rankings
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“chef course in Bangladesh” – #1
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“cooking course in Dhaka” – #1
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“3 months chef course in Bangladesh” – #1
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“chef course in Dhaka” – #1
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“professional chef course in Bangladesh” – #1
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Plus, 70+ additional keywords in the Top 5 positions.
Unique Strategies
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Prioritized user intent fulfillment instead of traditional keyword stuffing.
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Phased approach: technical health first, then content optimization, then backlinks.
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Continuous monitoring and micro-adjustments ensured long-term stability.
Conclusion
Within 12 months, MasterChefIns.com transformed from a brand-new domain to an authoritative website dominating search results in its niche. By following a structured, phased SEO strategy, the site now ranks #1 for multiple high-intent keywords and drives consistent organic traffic every month.