Project: GearBikes.com – Niche eCommerce (Bikes & Gear)
Role: SEO Specialist (Technical + On-Page + Off-Page)
Timeline: June 2024 – Present
Project Overview
GearBikes.com is a niche eCommerce website focused on cycling products and gear. When I started, the site had low organic visibility and was struggling to compete in a competitive market.
Strategy & Implementation
Month 1 – Technical SEO Fixes
- Fixed indexing issues in Search Console.
- Improved page load speed and Core Web Vitals.
- Set up XML sitemap & robots.txt for proper crawling.
- Structured schema implementation for products.
Month 2 – Content & On-Page Optimization
- Optimized all category and product pages with proper keywords.
- Improved meta titles, descriptions, headers (H1, H2).
- Enhanced product descriptions for better keyword targeting and conversions.
- Improved internal linking for authority flow.
Month 3–4 – Authority Building
- Acquired quality backlinks from relevant cycling and sports blogs.
- Built niche-relevant citations and resource links.
- Strengthened brand authority with contextual guest posts.
Ongoing – Monitoring & Tweaks
- Regularly tracked performance via Google Search Console.
- Optimized pages with low CTR (improved titles & meta).
- Expanded long-tail keyword targeting.
- Continuous A/B testing on content updates.
Results (June 2024 – August 2025)
- Total Clicks: 27.2K
- Total Impressions: 1.23M
- Average CTR: 2.2%
- Average Position: 17.4
Growth Highlights
- From near-zero traffic to 27,200 organic clicks in ~12 months.
- Over 1.23 million impressions gained, showing strong visibility growth.
- Average position improved significantly, with many keywords moving toward Page 1.
- CTR increased after continuous content and meta optimization.
Conclusion
Through a structured SEO process — starting with technical fixes, moving into content and on-page optimization, and finally link building and authority growth — GearBikes.com has transformed into a steadily growing eCommerce brand.
The graph clearly shows how organic traffic and visibility scaled consistently over time, proving the effectiveness of the SEO strategy.